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Francis J. 'Bud'
Francis J. 'Bud' Guthrie
PORTLAND - Francis J. 'Bud' Guthrie, passed away March 13, 2014, at Maine Medical Center, following a lengthy illnesses. He was 76.
He was born March 18, 1937 in Boston and was the son of Francis and Grace Guthrie. Bud grew up in Belmont, Mass. and Little Falls, N.Y., where he was educated at St. Mary's High School.
He earned a bachelor's degree from Siena College where he was active in the Reserve Officer Training Corps and was a member of the varsity golf team. He also earned an Executive Management degree from
Penn State University
He is predeceased by Marion, his wife of 51 years; his parents, Francis and Grace; and a brother, James. He is survived by two sons, Brian Guthrie, his wife Susan, and their two children, Brendan and Caitlin, all of Cape Elizabeth; Drew Guthrie of New York City and Cape Elizabeth; a sister, Constance McGlynn of Florida; and several nieces and nephews.
An avid golfer, Bud was a longtime member at his beloved Portland Country Club, a place where he established many of his deepest and most enduring relationships. No matter how well or poorly a particular round may have gone, he always had a great day because he was able to enjoy the company of the people in his foursome. Bud was also one of the founders of Falmouth Country Club, where he also later served as club president.
Bud's professional life is exceptionally distinguished. An accomplished marketing and advertising executive, he began his career in 1958 with Hicks & Greist in New York. There he led the agency work on many prestigious accounts, including Topps, Munroe Sports, Beefeater Gin and National Bank of North America. An innovator in his field, Bud was among the first in the advertising industry to pioneer the sports celebrity endorsement as an important brand communication channel for marketers. His most notable work included signing New York Jets star Joe Namath to endorse a line of hot air popcorn poppers for his client, Hamilton Beach.
In 1975, Bud joined Union- mutual Life Insurance (UNUM) in Portland where he worked for 14 years, last serving as senior vice president, marketing and communications. In 1989, he formed the Guthrie Group, an award-winning strategic marketing and advertising firm in Portland. The firm's most notable clients included: UNUM,
Georgia-Pacific Corporation, Maine Savings Bank, and Wellby Pharmacies. In 1994, Bud returned to the insurance industry and joined Fortis, Inc. (now Assurant), the United States arm of Belgian-Dutch financial services giant, Fortis. He initially served as senior vice president of corporate marketing and communications in New York before taking on the role of senior vice president of marketing and sales for Fortis Benefits Insurance Company headquartered in Kansas City. He retired in 2003, and performed part-time business consulting until the time of his passing.
Bud always had a passion for using his experience, talent and marketing expertise to benefit non-profit organizations and agencies throughout the Greater Portland area. Always generous with his time to virtually any individual or organization who asked, Bud left an indelible mark on many of Portland's most important institutions, including the Portland Symphony Orchestra, The Portland Museum of Art, The United Way of Greater Portland, and the Southern Maine Agency on Aging. He was also a long-time board member and Trustee of the Cape Elizabeth Land Trust.
While Bud accomplished much during his lifetime, he will mostly be remembered for the love he had for his family and friends, his honesty and integrity, and for the many lives he touched both professionally and personally.
The Guthrie family would like to extend its deepest appreciation to the physicians and staffs of Maine Medical Center, Maine Health Network, Mercy Hospital, InterMed, New England Rehabilitation Hospital, Fore River Urology, the Visiting Nurses Association, and to the Cape Elizabeth Police, Fire and Rescue teams. We are most grateful for all of your kindness, care and professionalism.
Visiting hours will be held Wednesday, March 19, 2 p.m. to 4 p.m., and 7 p.m. to 9 p.m., at Hobbs Funeral Home, 230 Cottage Rd. in South Portland. A Memorial Mass will be held at St. Bartholomew's Church, 8 Two Lights Rd., in Cape Elizabeth on Thursday, March 20, at 10 am. Interment will take place on a future date to be determined. A reception will follow shortly after the Mass, location to be determined.
In lieu of flowers, donations may be made in Bud's memory to:
The Cape Elizabeth Land Trust. Visit
for more information.
Published in Portland Press Herald/Maine Sunday Telegram from Mar. 16 to Mar. 18, 2014
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"Brian, Drew and family--I had the great experience of working with your Dad at Uniton Mutual (now Unum)..."
- Katherine Greeenleaf
"My sincere condolences to Bud's family. I had the pleasure of working with Bud at Unum and later at the..."
- Pam Saunders
"Very sad to hear of Bud's passing. He was at UNUM most of the years I was a disability income consultant..."
- Tim Millar
"A great teacher and a wonderful human being. He will always be missed."
- Norman Glick
"Brian, Drew and Families, We are saddened by the passing of your father and our long-time friend. Bud..."
- Stephen Smith
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